Keurig Green Mountain announced it wouldn’t run ads during the show Saturday, after the host defended Republican Senate candidate Roy Moore amid allegations that he had sexual contact with a 14-year-old girl several years ago, and pursued relationships with other teenagers.
Speaking to co-host Lynda McLaughlin, Hannity defended Moore’s actions and appeared to blame the victims during a Nov. 9 radio show.
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“There are false allegations made,” Hannity said, adding that the encounter was “consensual.”
Hannity later backstepped on those comments, saying he “misspoke,” but continued to say that the accusers may be lying for money.
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The host’s handling of the news coverage received backlash online, and prompted Keurig along with five other sponsors to pull their ads.
Keurig announced its decision on Twitter, responding to Media Matters for America president Angelo Carusone, who urged the company to take a stand.
“Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show,” the tweet read.
That’s when supporters of Moore and Hannity took to social media, posting videos of themselves breaking coffee makers. By Sunday evening, the hashtag #BoycottKeurig was trending on Twitter.
“Liberals are offended by this video of a Keurig being thrown off of a building,” one user by the name Collin Rugg tweeted, along with a video of a coffee maker being thrown off a balcony.
Hannity responded to his supporters on Twitter Sunday night, indicating that he will give away coffee makers to those with the best Keurig smashing videos.
But others were slightly confused at those who were smashing their own coffee makers.
Meanwhile, Moore has said the allegations against him are “fake news,” and that a lawsuit will be filed over the Washington Post report that detailed alleged incidents.
LISTEN: Marketing guru Marc Gordon weighs in on the Keurig-Sean Hannity controversy on AM640
— With a file from the Associated Press
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